Overview of Best Practices for Managing Ads

As you set up an advertising campaign, you must consider certain rules and best practices for the campaign’s ads and the landing pages where those ads lead. Adhering to strict guidelines helps ensure acceptance by such ad networks as Google, Yahoo!, and MSN.

Geneva is designed to perform in accordance with the best practices set forth by the major ad networks, primarily Google. Observing the editorial rules for Google campaigns generally prepares campaigns for all other ad networks since Google has the most stringent parameters in the industry.

Generally speaking, the best practices to follow are based on the following components of an advertising campaign:

• Landing pages

• Keywords

• Ads (including ad titles, ad text, and URLs)