Overview of Geneva

Geneva is the simple, scalable platform for creating and managing local interactive advertising products. Seamlessly linking local businesses and local consumers searching online from Google to blogs and wireless devices, Geneva makes the manual process of buying interactive advertising automated.

Geneva automates the manual processes of inventory management, campaign creation, media buying, data aggregation, and campaign optimization. Through the Geneva interface you can perform many tasks to manage advertising campaigns including:

• Create and manage advertiser accounts.

• Create and manage ad campaigns and contracts.

• Specify targeting, keywords, and other editorial group properties.

• Create and preview ad content.

• Generate reports about advertisers and campaigns.

• Manage information about your reseller account.

• Manage performance of campaigns.