Overview of Reports

You can view the following reports in Geneva:

• Campaign: The Campaign report provides information about a selected campaign, including data on impressions and clicks, the campaign’s status, and contract information.

• Comprehensive: The Comprehensive report provides details about all contracts for all of your advertiser accounts.

• Connection: The Connection report provides information about the actions potential customers took (for example, calling or filling out a form) when reaching a landing page through the WebVisible Landing Pages product. This includes call tracking information if you have call tracking in place.

• Contract Status: The Contract Status report provides a breakdown of statuses of all contracts.

• Contract Sales: The Contract Sale report shows the number of new and active contracts sold for the past 12 months.

• Campaign History: The Campaign History report shows the progression of a selected campaign’s statuses over time.

• Contract History: The Contract History report shows the progression of a selected contract’s statuses over time.

• Renewal: The Renewal report provides a listing of advertiser account contracts that are due to end in the near future.

In addition to viewing these reports in Geneva, you can also export some of these reports to a Microsoft Excel spreadsheet.