Overview of Reseller Accounts

A reseller account is the master account that an organization has in Geneva. It contains all of the user accounts, advertiser accounts, and other information that belongs to the reseller. You do not log on to a reseller account the way you do your user account. Instead, your user account has access to your reseller account information. The exact information you can see and edit depends on the permission level you have in Geneva and can include any of the following:

• General reseller account information: Reseller account information is the general information about a reseller, such as its name and default settings in Geneva.

• Reseller products: A reseller product is a product a reseller offers that consists of one or more WebVisible products. When you create a reseller product, it is available for selection on the Contracts tab when you add or edit a campaign.

• Cancellation Reasons: A cancellation reason is a way to assign information to a contract when an advertiser cancels that contract. You can then look for any patterns when viewing cancellations in reports. Cancellation reasons are available for selection on the Contracts tab when you update an advertiser's contract. Geneva has default cancellation reasons to provide you with an initial set. You can also add to this default list to track any other cancellation reasons you might have.

• Sales regions: A sales region is a geographic area a reseller has for conducting sales with local businesses. When you create a sales region, it is available for selection on the Advertiser tab when you add or edit an advertiser’s record. You can then look for the specific information when viewing reports.

• Categories: A reseller category is a way to categorize an advertiser’s campaigns. You can create category names as a way of identifying advertising buys, allowing you to tag buys with your own internal labeling standards. When you create a category, it is available for selection on the Campaign tab when you add or edit a campaign. You can then look for the specific information when viewing reports.

• Users: A user is a person who has access to Geneva to work with campaigns and other information. Each user has a corresponding user account with permissions that determine the functions in Geneva the user can perform.

• Contacts: A contact is a person within a reseller or advertiser organization who serves as a point of contact. A primary contact is a person within an advertiser’s organization who serves as the point of contact for that advertiser. A sales contact is a person within a reseller’s organization who serves as the point of contact for an advertiser. When you create a sales contact, the person is available for selection when you add or edit an advertiser’s record.

• Messaging: Messaging contains templates for e-mail messages that are sent to advertisers. When you create an e-mail template, it is available for selection on the Products tab when you add or edit your reseller information.

• Notes: A note is general information a user can enter within the reseller account.