Campaigns

A campaign is a set of information about an advertising campaign run by an advertiser. It is based on a single idea and theme that make up one integrated marketing communication. A campaign includes the following components to define the properties of the campaign and ads being run under the campaign:

• Contracts: A contract defines the terms of a campaign and the product being offered under that campaign.

• Editorial groups: An editorial group is a set of information that defines the properties of the ads running under a campaign, including the locations where the ads will run, the keywords potential customers might search for that could trigger the ads, and the content that is included in the ads.

• Service locations: The information associated with a service location includes the geographic area that the advertiser services, the business hours that they are open, and their acceptable forms of payment. The service location can help make other tasks easier, such as specifying geo-targets or setting up the WebVisible Landing Pages product (if this product is part of the contract).

You typically create one campaign for an advertiser. However, some circumstances might require that you create more than one. For example, an advertiser might have two locations or two lines of business, and they might want to allocate a certain amount of their budget to each. You could create only one Geneva campaign and simply add two editorial groups for each of the advertiser's locations or lines of business. However, this would not guarantee that the budget would be split a specified amount to each editorial group. In such a case, you could instead create two Geneva campaigns, each with a separate budget.