Overview of Advertiser Accounts

An advertiser is a small business running an ad campaign. To start running ads across ad networks, the business must first have an advertiser account. An advertiser account is an account in Geneva that contains information about the advertiser and properties for their ad campaigns. Advertiser accounts include the following information:

• General advertiser account information: Advertiser account information is the general information about the advertiser, such as contact information and business locations.

• Campaigns: A campaign is a set of information about an advertising campaign run by an advertiser. It includes:

• • Contracts: A contract defines the terms of a campaign and the product being offered under that campaign.

  • Editorial groups: An editorial group is a set of information that defines the properties of ads running under a campaign, including in which locations the ads will run, the keywords potential customers might search for that could trigger the ads, and the content that is included in the ads.

The following illustration shows the hierarchy of the components that make up an advertiser account:

To set up an advertiser account in Geneva, you should follow a consistent workflow that ensures all items are set up correctly so that ads can run successfully.