Workflow to Set up an Advertiser Account

Creating a new advertiser account involves several tasks to not only create the advertiser record in Geneva but also populate all of the advertiser’s campaign information to run their ads.

If you use the Modular Order Entry (MOE) system, advertisers can create their own account so that business information, campaigns, editorial groups, and contracts are automatically set up in Geneva.

Use the following workflow for setting up an advertiser account:

1. Ensure that the advertiser has a landing page in place that meets our best practices. If they do not have a landing page in place, consider using the WebVisible Landing Pages product.

2. Log on to Geneva with a user account that has permissions for managing advertisers and campaigns.

3. Search for an existing account for the advertiser to ensure it does not already exist in Geneva.

4. Create an advertiser record.

5. Create a campaign for running ads.

6. Create a contract for the new campaign.

7. Depending on your reseller account, WebVisible might perform the remaining procedures. Whether your organization or WebVisible performs them, you should understand the following remaining procedures:

   1. Create an editorial group to populate such campaign information as keywords, geo-targeting information, and ad text.

   2. Specify Google campaign information if you are not allowing Geneva to automatically manage it.

   3. Review the entire campaign to ensure there are no errors.

   4. Change the campaign status to Active (Normal) to have Geneva send the campaign to the ad networks and make the ads live.

If the campaign is rejected for any reason, it appears under My Campaign List with a status of Rejected (Rejected).