Working with Google Ad Groups

By default, Geneva automatically creates and manages Google ad groups based on the corresponding editorial group settings for the related Geneva campaign. You therefore do not have to work directly with Google ad groups unless you have a specific reason to do so. If you decide to work directly with Google ad groups, you must disable the automanage feature that Geneva has for automatically copying the Geneva editorial group content to the Google ad group.

If you disable the automanage feature for a Google ad group, you can enable it again later and overwrite the customized Google ad group with the associated Geneva editorial group information.