Campaign Statuses

Depending on the stage a campaign is at, you can change the status to reflect what action is required to take on the campaign and if the campaign is ready to go live.

The following table lists the campaign statuses in Geneva. The campaign status and reason make up the entire status you see in Geneva, with the format Status (Reason). For example, with the status Pending and the reason New, the status selection in Geneva would be Pending (New).

The exact statuses you have access to and can therefore change depend on your permissions in Geneva and the current campaign status.

Status	Reason	Description
Pending	New	The campaign is new.
	More Info	The campaign requires more information to continue. This is typically used to create a campaign as a "placeholder" to come back to finish later. If WebVisible manages your editorial groups, we will not work on the campaign while it has this status is applied.
	Hold	The campaign is on hold.
	Ready for Prep	The campaign is ready for a copywriter to add editorial groups, keywords, ad text, and other information needed for the campaign’s ads to go live.
	Ready for QA	The campaign information is completed and ready to be proofread and quality-checked by a copyeditor.
	In Process	A copywriter is currently working with the campaign to provide the information needed for the campaign’s ads to go live.
Active	Normal	The campaign has been successfully created, passed through the review process, and can be pushed live to the ad networks. This status allows Geneva to send the campaign to the ad networks and make the ads live.
	Ready for QA	The campaign has been initially created and is ready for a QA review.
	Creative Review	The campaign has been initially created and is ready for a creative review.
Paused	By Reseller Request	The campaign is paused so that ads are not running on the ad networks. If you pause a campaign for 30 days, its contract is automatically cancelled.
	By MP Request
	By WV
Rejected	Rejected	The Web site associated with the campaign has problems. For example: The URL does not work. Pop-up windows open on the landing page. There is no content on the landing page. The landing page is under construction. If you have a campaign that has been rejected, you must take corrective action to fix the issue. Once the issue is fixed, change the status to Pending (New) so that the campaign can resume the creation and ad publishing process. Only WebVisible can change a campaign's status to Rejected.