How to Specify an Advertiser Business Category

A category is the industry type or market in which an advertiser operates. It is used to determine an appropriate starting bid for the campaign’s keywords. Choosing the wrong category can cause the campaign to under or over perform.

What you should know:

• Depending on your reseller account, WebVisible might perform this procedure for the campaigns created by your organization.

• Any time you make changes to editorial group information in Geneva you should add a note and describe what the change is.

Before you begin:

• You must first create an editorial group, if one does not already exist.

Procedure:

1. Access the editorial group for which you are specifying categories, if it is not already open:

   1. Search for the campaign containing that editorial group, and then click the campaign ID link for that campaign in the search results list. The Campaign Maintenance page opens, with the Campaign tab active.

   2. Click the Editorial Grps tab.

   3. Click the Edit link next to the editorial group’s title. The page refreshes with a form to edit the editorial group.

2. Locate Category Settings in section 2. There are two levels of category settings:

   • The category group is the high-level industry category. You apply one of these to your editorial group.

   • Under the category group that you select is a group of categories. The categories that are available depend on the category group that you select for your editorial group. You apply one or more categories to your editorial group.

3. Click the Edit link next to the Category Group title to select the high-level industry category. Alternatively, if you have already specified a category group and only want to specify categories, the Edit link next to the Categories title is available. You can click that link and skip to step 6. The page refreshes with a list of all possible category groups.

4. Select the high-level category group that applies to the ads for the editorial group. You can select only one.

5. Click Select Categories. The page refreshes with a list of specific categories that apply to the selected category group.

6. Select one or more specific categories that apply to the ads for the editorial group. You must select at least one.

7. Click OK. The page refreshes to the original form to edit the editorial group.

8. Click OK when you have finished working with the editorial group.

9. Click Save.