How to Specify Root Keywords

A root keyword is one or more words that describe the product or service an advertiser offers. It is used on its own or combined with a geo-modifier to create a keyword used on ad networks.

What you should know:

• Depending on your reseller account, WebVisible might perform this procedure for the campaigns created by your organization.

• When creating a root keyword, do not include a geographic location since Geneva automatically combines geo-modifiers with your root keywords to create keywords that contain geographic locations.

• Any time you make changes to editorial group information in Geneva you should add a note and describe what the change is.

Before you begin:

• You must first create an editorial group, if one does not already exist.

• Review our best practices to help ensure the keywords are effective and adhere to ad network standards.

Procedure:

1. Access the editorial group for which you are specifying keywords, if it is not already open:

   1. Search for the campaign containing that editorial group, and then click the campaign ID link for that campaign in the search results list. The Campaign Maintenance page opens, with the Campaign tab active.

   2. Click the Editorial Grps tab.

   3. Click the Edit link next to the editorial group’s title. The page refreshes with a form to edit the editorial group.

2. Click the Edit link next to the Keywords title in section 2. The page refreshes with a Keywords box that is available for editing keywords.

3. Edit the keywords as follows:

   • Enter each keyword one per line in the Keywords box. You can type multiple words on one line if the keyword you are adding is a phrase (for example, family dentist). Be sure to add a space between words in the phrase.

   • To add a keyword, add it on a new line

   • To edit a keyword, highlight that keyword and type the new text.

   • To remove a keyword, delete the line containing that keyword.

   • To use a negative keyword, add a minus sign (-) in front of the keyword.

4. When you have finished adding or editing keywords in the Keyword box, click OK. The page refreshes to the original form to edit the editorial group.

5. Click OK when you have finished working with the editorial group.

6. Click Save.